Pantone Guide to Communicating with Color [Paperback]

Leatrice Eiseman. North Light Books 2000.  OR

Color - Messages & Meanings: A PANTONE Color Resource (Paperback)

Leatrice Eiseman. Hand Books Press 2006.

Recommended:

Packaging Design: Successful product branding from concept to shelf.

Marianne Rosner Klimchuk and Sandra A. Kraasoec. John Wiley and Sons 2006.

Fonts and Logos, Logotypes and Letterforms and Dangerous Curves.

All these books are by Doyald Young. Delphi Press.

The books of this AIGA Gold Medalist are amazing tools for learning to manipulate type into effective logos. You can see the books at our first on campus meeting. We can make a group order if desired and get signed books from the author. These books will fuel your ability to create effective marks and understand typography.

See District Online Schedule for official list of required and optional textbooks and materials for this class.
Purchase Textbooks Online at the SDCCD Online Bookstore

Hardware and Software:
To successfully complete this online course, you will be required to meet the minimum hardware and software requirements. View Hardware and Software Requirements.

Internet Browser:
You must use a supported Internet browser in order to successfully work in Blackboard Vista, the online course management system for this course. To see a list of supported Internet browsers, click here.

This intermediate course covers the application of design principles to the production of logos and marks. Students learn to use type in current marks, create design briefs, and use branding in the development of package designs. Traditional and computer approaches are covered.

Advisory

Typography 106/ Digital Media 125

1. Serious portfolio building
2. Manipulate type as a design element
3. Demonstrate appropriate design technique for mark development that meets the criteria for effective marks.
4. Apply color to marks and packaging
5. Develop branding strategy to unify a variety of design applications for your portfolio.
6. Write a professional design brief.
7. Create packaging samples and learn key terminology.

REGISTRATION DIRECTIONS:

1. Complete Online Application (for new SDCCD students). Go to Student Web Services
2. Receive registration appointment and instructions by email or mail.
3. Register online at the Reg-e, our online registration system.
4. Make sure that you pay your tuition so that you don't lose your registration!   Fees and Tuition Information.
5. Order textbooks online. Visit our online bookstore.
6. After completion of registration on Reg-e, and several days prior to the start of the semester, you will receive an email with course login instructions. If you don't receive an email please go to http://www.sdccdonline.net and login on the first day of class as follows:
   
   Type your Blackboard Vista Username = 7-digit College Student Identification (CSID) number
   Type your Password =  mmddyyyy (your birthdate with no hyphens, slashes, or spaces)
   
   For example:  1010101 (CSID number used at registration)
                          06231980 (password for the birthdate June 23, 1980 )
    
7. If this course is closed, please login to Reg-e to be placed on a waitlist. If the waitlist is full, you will not be able to add your name to the waitlist.

You will not be able to login to your online course until the first day of the semester!!!
You must login to your online course on the first day of the session to avoid your enrollment being dropped.
Follow the login instructions at www.sdccdonline.net/login.htm